October 7, 2021 — The Alliance for Lifetime Income today announced a strategic partnership with EVERFI, the leading Impact-as-a-Service™ education innovator to provide a bespoke financial education curriculum to the production crew of the Rolling Stones “No Filter” Tour, in a joint effort to help music and entertainment industry workers plan for their financial futures. The strategic partnership and financial education come at an important time for workers in the live entertainment industry—which employs more than 2.1 million Americans—many of whom have been forced to manage without paychecks during the COVID-19 pandemic.
As the sole sponsor of the Rolling Stones “No Filter” Tour, the Alliance worked with Dale “Opie” Sjkerseth, the tour’s production director, to create two bespoke programs using EVERFI’s mobile-first, online financial education platform. The curriculum includes simple lessons on managing volatile income, building emergency savings, planning for retirement, annuities (a form of protected income) and more.
“The live music and entertainment industry came to a halt in 2020, as the pandemic forced not only the ‘No Filter’ tour, but shows of all kinds, to postpone or cancel,” said Sjkerseth. “It’s been a terribly challenging 15 months for many in the industry who were out of work. I’m extremely grateful that the Alliance and EVERFI agreed to work with me to help educate my crew on financial foundations and planning for retirement.”
“EVERFI is committed to connecting education to the real world and opening new doors of opportunity for all,” said Ray Martinez, president and co-founder of EVERFI, Inc. “We firmly believe individuals must be empowered to make good financial decisions with access to financial education. Our strategic partnership with the Alliance for Lifetime Income is designed to give the keys to a better financial future to the members of the Rolling Stones’ production crew as they hit the road again.”
“The Alliance is committed to building a country where no American has to face the prospect of running out of money in retirement and we’re thankful for partners like EVERFI who can help us deliver on this vision,” said Jean Statler, CEO of the Alliance for Lifetime Income. “As we hit the road with the Rolling Stones this fall, we’re excited about the opportunity to give rock and roll fans across the country the information and tools they need to improve their financial futures.”
The Rolling Stones U.S. “No Filter” Tour started on September 26 in St. Louis and will travel to Charlotte, NC, Pittsburgh, Nashville, TN, Los Angeles, Minneapolis, Tampa, FL, Dallas, Las Vegas, Atlanta and Detroit before concluding on November 20 in Austin, TX. To learn more about the tour, please visit www.rollingstones.com.
About the Alliance for Lifetime Income
The Alliance for Lifetime Income is a non-profit 501(c)(6) educational organization based in Washington, D.C., that creates awareness and educates Americans about the value and importance of having protected lifetime income in retirement. Our vision is for a country where no American has to face the prospect of running out of money in retirement. The Alliance provides consumers and financial advisors with educational resources, interactive tools, and actionable research and insights to use in building retirement income strategies and plans. We believe focusing attention and conversations on retirement income that lasts throughout life leads to greater retirement security for millions of Americans. Learn more at www.ProtectedIncome.org.
About EVERFI
EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors, including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall, please visit everfi.com or follow them on Facebook, Instagram, LinkedIn or Twitter @EVERFI.