Leading global workwear maker Dickies® is pleased to announce the Dickies Roadhouse, presented by Amazon.com at South by Southwest in Austin (March 12-15). The brands will host an impressive musical line-up at the interactive music lifestyle destination located at iconic Banger’s on Rainey St., including headliners Ludacris and Until the Ribbon Breaks. The complete line-up includes:
| Wednesday, March 12 | Friday, March 14 | Saturday, March 15 |
| 8 p.m. – Mystery Skulls (DJ Set) | 2 p.m. – Basecamp | 2 p.m. – Basic Vacation |
| 8:30 p.m. – Doe Paoro | 3 p.m. – The Ceremonies | 3 p.m. – Timothy Bloom |
| 9:20 p.m. – Misterwives | 4 p.m. – Deap Vally | 4 p.m. – Nabiha |
| 10:20 p.m. – Polica | 8 p.m. – Jeffrey Tonnesen (DJ Set) | 8 p.m. – Mike Nouveau (DJ Set) |
| 11 p.m. – White Light White Heat (DJ Set) | 8:30 p.m. – Night Terrors of 1927 | 8:30 p.m. – The Dolls: Mia Moretti & Margot w/ The Original Pinettes Brass Band |
| 9 p.m. – Sweater Beats (DJ Set) | 9:20 p.m. – CLAIRE | |
| 9:20 p.m. – The Preatures | 10:20 p.m. – Until the Ribbon Breaks | |
| Thursday, March 13 | 10 p.m. – Jeffrey Tonnesen (DJ Set) | 11 p.m. – The Knocks (DJ Set) |
| 2 p.m. – Linus Young | 10:20 p.m. – Ludacris | |
| 3 p.m. – Elektrik People | 11 p.m. – Clinton Sparks (DJ Set) | |
| 4 p.m. – Hunter Hunted | ||
| 8 p.m. – Goldroom (DJ Set) | ||
| 8:30 p.m. – ASTR | ||
| 9 p.m. – Figgy (DJ Set) | ||
| 9:20 p.m. – HAERTS | ||
| 10 p.m. – Figgy (DJ Set) | ||
| 10:20 p.m. – Little Dragon | ||
| 11 p.m. – Solidisco (DJ Set) |
In addition to the versatile musical line-up, Roadhouse attendees will experience Banger’s famous food and drink offerings; onsite barber shop Graceland BK; and a bike display from Jane Motorcycles.
“This is Dickies’ fifth year at South by Southwest, and every year it only gets bigger and better. Dickies and Amazon have developed a one-of-a-kind music experience for festivalgoers at the 2014 Dickies Roadhouse, while at the same time creating exclusive product & digital content that can be shared with a global audience through Amazon,” said Dickies Marketing Chief Matthew McCartin. “We’re providing a progressive experience in Austin that few will be able to match. We’re excited about working with a dynamic brand like Amazon.”
Dickies and Amazon will also showcase exclusive acoustic sessions on Amazon.com/SXSWMusic during the event.
Banger’s is located at 79 Rainey Street in Austin, just south of 1st Street and the convention center. RSVP for daytime performances, admission based on capacity. Those with South by Southwest badges and wristbands will receive priority access to enter nighttime performances. RSVP at www.DickiesRoadhouse.com. Media interested in attending the Dickies Roadhouse presented by Amazon.com should contact the Dickies media contacts above.
For more information about Dickies visit www.facebook.com/dickies or www.twitter.com/dickies. To view the Dickies brand store on Amazon.com, visit Amazon.com/Dickies.
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